永利城娱乐官方平台_金沙城中心娱乐现在注册送58元体验金

The Opening Ceremony of Beijing Bei Ao Group Inc. Ltd. Held Today

Date:2011-01-25  count:1

BSAM Large Cultural and Sports group -Beijing Bei Ao Group formally established today (January 18).

Today, in the Golden Hall of National Stadium-the "Bird's Nest", one hundred people from domestic and foreign cultural, sports, news media, the central and Beijing media have witnessed the opening ceremony of Beijing Bei Ao Group Inc. Ltd.—“BSAM’s Cultural and Sports Flagship Starts Its Journey Today”.

The large Group includes Beijing Bei Ao Group Inc., Ltd., Beijing Bei Ao Grand Cultural & Sports Events Co. Ltd., Beijing Artists Management Corp., Ltd., Beijing International Culture & Art Corp., Ltd., Beijing Inter Sports Co., Ltd., Beijing Bei Ao Exhibition Company, Beijing Bei Ao Advertisement Company, and Beijing Bei Ao International Travel Service Co., Ltd.

The “Starting Journey of BSAM Cultural Flagship” was originated from March 2010 when it was planned to transfer Bei Ao to BSAM in accordance with the requirement of integration and reconstruction of main businesses of Beijing Municipal State-owned Asset Supervision and Administration Commission. In virtue of this opportunity, BSAM transferred Beijing Artists Management Corp., Ltd., Beijing International Culture & Art Corp., Ltd. and Beijing Inter Sports Co., Ltd. into Bei Ao. After joining BSAM, Bei Ao now has obtained the cultural and creative business of BSAM, including the hardware resources of Olympic venues such as the Bird's Nest and Water Cube, and has obtained the financial and policy supports from BSAM in culture and sports industries, striving to build itself info BSAM’s flagship group in culture and sports industries.

Li Aiqing, Chairman of BSAM said that, BSAM, as the owner and operator of the "Bird's Nest" and the “Water Cube" can make up the defects of Bei Ao in the venues for large-scale culture and sports activities. Bei Ao, after being transferred to BSAM, and restructured into Beijing Bei Ao Group with other culture and sports enterprises responsible for performance of BSAM, has realized the complementation of and superior combination of "software and hardware" resources of the Beijing Olympics. Beijing Bei Ao Group with the "Bird's Nest" and the "Water Cube" as its bases, will be an important platform for culture and sports industries in Beijing after the Beijing Olympics games.

Next, BSAM cultural and creative business will take Bei Ao as the primary platform, integrate it with two Olympic sports venues and culture & sports resources, and actively introduce high quality international competitions, cultural performances, large events and other long-term products, in an effort to build the largest platform for culture and sports industries among municipal state-owned enterprises for marketized, serialized and large-scale development.

This combination is also known as the seamless connection between Beijing Olympic creation & production teams and the "Bird's Nest" & "Water Cube", a great marriage between hardware resources and software resources of Beijing Olympic Games.

By reviewing the development history of BSAM and Bei Ao, BSAM and Bei Ao have been indeed very familiar with each other, and the Olympic Games created prerequisite conditions for the cooperation.

In 2001 when the "Water Cube" was built, BSAM employees, with the sense of responsibility of “Contributing to the Olympics", undertook the construction and management tasks of the "Water Cube" and the “Bird's Nest" and other three venues.

From 2001 to 2008 Olympic Games to post-games operation of the venues, BSAM people have always applied the modern management concepts to practice, and guaranteed the management quality and standards in each period, for which BSAM was awarded “Zhan Tianyou” Award, Structural Award of the International Association for Bridge and Engineering and others.

In addition, BSAM people have always kept in mind the development trend of capital's economy and the new trend of industrial structure adjustment and upgrade, taken the cultural and creative industries as the resources for the integration with the Olympic venues, realized the sustainable development strategies, as well as determined the new layout of cultural and creative industries of BSAM.

After established Beijing Inter Sports Co., Ltd. in joint hand with Beijing Sports Foundation in 2005, BSAM people have been devoted to introducing and promoting the domestic and international large-scale sports events and packaging; in 2006, BSAM invested in Beijing Artists Management Corp., Ltd. and Beijing International Culture & Art Corp., Ltd. and became the majority shareholder of the companies, and successfully created “Dreamlike Water Cube" brand and large-scale landscape opera "Turandot" in the "Bird's Nest" directed by Zhang Yimou. BSAM cultural and creative business focusing on the operation and creation of Olympic venues after the games has been rapidly formed under the forward-looking strategic layout of BSAM people.

Li Aiqing said that from the cooperation with the Olympics to the overall transferring of Bei Ao, we have grasped the historic opportunity for the development of cultural and creative industries, and initially created a relatively complete industrial chain. Next, BSAM cultural and creative business will take Bei Ao as the primary platform, integrate it with two Olympic sports venues and culture & sports resources, and actively introduce high quality international competitions, cultural performances, large events and other long-term products, in an effort to build the largest platform for culture and sports industries among municipal state-owned enterprises for marketized, serialized and large-scale development.

Li Aiqing also introduced that by the end of 2010, the scale of assets of the culture industry under the administration of BSAM had reached 6.57 billion Yuan and the revenue reached 800 million Yuan. In the "Twelfth Five-year Plan" period, the revenue from BSAM’s cultural and creative business can be expected to be 2 to 3 billion Yuan.

Bei Ao is one of the enterprises engaged in cultural and creative industries with the largest scale, the longest history and the highest degree of specialization among municipal state-owned enterprises.

Du Wei, Chairman of Beijing Bei Ao Group introduced that Bei Ao is a municipal state-owned enterprise specialized in cultural and sports industries established in 1994 by the Beijing Municipal Government on the basis of the Beijing 1990 11th Asian Games Organizing Committee and Beijing 2000 Olympic Games Bid Committee. Bei Ao is one of the enterprises engaged in cultural and creative industries with the largest scale, the longest history and the highest degree of specialization among municipal state-owned enterprises.

Over years, Bei Ao has successfully planned and organized various important events and large-scale cultural and sports activities. Especially in the Beijing Olympic Games organization process in 2008, Bei Ao was in charge of the production of opening and closing ceremonies of the Paralympic Games, the cultural exhibition activity of Chinese Story-Xiangyun House, the Olympic gymnastics performances, the market development and administrative guarantee of the International Press Center, International VIP reception and a series of Olympic jobs, fully shouldering responsibilities of participating in the Olympic Games, serving the Olympic Games and contributing to the Olympic Games.

In the celebration of the 60th anniversary of the New China in 2009, the 56 national unity columns erected on the Tian'anmen Square once again became the symbol of cultural and creative initiatives of Bei Ao, which won the recognition and praise of central leaders and the public; at the same time, Bei Ao also assumed the 80,000 people background performance in Tiananmen Square and many other challenging National Day celebrations tasks; Bei Ao successfully conducted the activities with a high degree of political responsibility and outstanding achievements.

Beijing Bei Ao Grand Cultural & Sports Events Co. Ltd., Beijing Artists Management Corp., Ltd., Beijing International Culture & Art Corp., Ltd. and Inter Sports have been integrated in Beijing Bei Ao Group, leading to the growth and development of the pillar businesses of Beijing Bei Ao Group.

From the “extraordinary” Beijing Olympics to the “greatest” Paralympics, from the amazing Dreamlike Water Cube to gorgeous Turandot in the "Bird's Nest", from the refined snooker to heroic Barca and Madrid, the audience have enjoyed and experienced the passion and enthusiasm by the combination of the Olympic venues and the culture & sports industries, presented by Beijing Bei Ao Grand Cultural & Sports Events Co. Ltd., Beijing Artists Management Corp., Ltd., Beijing International Culture & Art Corp., and Inter Sports.

Beijing Bei Ao Grand Cultural & Sports Events Co. Ltd. has gained brilliant achievements in many large events such as Beijing Asian Games, Beijing Olympics, 50th and 60th Anniversary Celebration for the founding of P.R.C., Guangzhou Asian Games and others.

Bei Ao large-scale event team again created the amazing opening and closing ceremonies in the Haixin Island of Guangzhou in 2010. Jacques Rogge, President of International Olympic Committee said that “This is a unique and wonderful opening ceremony," and Ahmed, President of the Olympic Council of Asia commended that the opening ceremony of Guangzhou Asian Games was perfect.

It’s been 20 years from Beijing Asian Games to Guangzhou Asian Games; the two grand events have shown the world the wonders and outstanding of Chinese civilization. Lu Jiankang, General Manager of Beijing Bei Ao Grand Cultural & Sports Events Co. Ltd. said that from Beijing Asian Games, Beijing Olympics Games to Guangzhou Asian Games, Chinese cultural and creative industries have played more and more important role in the world. Beijing Bei Ao Grand Cultural & Sports Events Co. Ltd. has been the pioneer of China in the creative and cultural industry on the opening and closing ceremonies of large cultural and sports activities, and has been the leader in large plaza performing arts field, interpreting the road of revitalization of China’s cultural and creative industries in a vivid mode.

Beijing Artists Management Corp., Ltd. aged almost the same as New China, started the transformation from an institution to an enterprise after its marriage with BSAM in 2006. Today, Beijing Artists Management Corp., Ltd. has its revenue increased from more than 10 million Yuan in 2006 to 150 million Yuan with the highest single-year revenue of 70 million Yuan; the profits of Beijing Artists Management Corp., Ltd. have changed from “negative" to "positive" after the restructuring. In more than four years, more than 20,000 performances have been successfully held. In addition, Beijing Artists Management Corp., Ltd. has created “Dreamlike Water Cube" brand, “Happy Mid-Autumn Festival in Great Hall of the People", and developed the original brand of “Beijing New-year Concert in Great Hall of the People" and co-developed the large-scale landscape opera "Turandot" in the "Bird's Nest" directed by Zhang Yimou.

These great performances are based on the strict control over the ISO9001 quality certification system, on the courage and efficiency shown in the new "Water Curtain Music Event" in the "Water Cube" held only 12 days after the Olympic games, as well as on the 15-year hard work and passion shown in “Beijing New-year Concert in Great Hall of the People".

Li Qin, General Manager of Beijing Bei Ao Group and Chairman of Beijing Artists Management Corp., Ltd. said that “By the transfer and the market operation of famous projects, Beijing Artists Management Corp., Ltd. pioneered a series of performances at the fixed time annually in Great Hall of the People and the Olympic venues, which is a useful attempt on the sustainable development of cultural and creative industries". In November 2010, Bei Ao and Beijing Artists Management Corp., Ltd. under the leadership of Li Qin, signed agreement with Yida Royal Theatre in Kaohsiung of Taiwan to give 104 large-scale performances lasting four months in Yida Royal Theatre, another grand event after the success of the large-scale landscape opera "Turandot" in the "Bird's Nest" directed by Zhang Yimou, which has promoted the cultural cooperation with Taiwan across the strait.

The theatrical performances are prosperous, and the sporting events are flourishing as well. In recent years, World Snooker China Open organized by Inter Sports has ranked the first stably in the CCTV sports channel, and became a well-known boutique sporting event. In addition, Inter Sports also hosted All-Star Table Tennis Tournament Eurasia, National Swimming Championships and many other sports events. Barcelona China Tour Soccer Tournament 2010 hosted by Inter Sports has created great social impacts and achieved the goal of creating the high-end boutique sports brand.

Today, Beijing Bei Ao Grand Cultural & Sports Events Co. Ltd., Beijing Artists Management Corp., Ltd., Beijing International Culture & Art Corp., Ltd., and Inter Sports , the modern cultural and creative enterprises that have created the wonderful Olympic games, have been gathered in Beijing Bei Ao Group, leading the growth and development of the pillar businesses of Beijing Bei Ao Group.

Starting in 2011, BSAM headquarters will arrange its own funds amounting to 100 million Yuan annually in consecutive 3 years as special fund in supporting the production of BSAM culture and sports brands.

Under the competition layout with constantly innovated economy and culture, the cooperation between the cultural and creative enterprises and the capitals is the only way for industrial development. In October 2009, Beijing Artists Management Corp., Ltd., with the strong support of financial department of BSAM, received the loan amounting to 20 million Yuan from Bank of Beijing, facilitating the successful performance of large-scale landscape opera "Turandot" in the "Bird's Nest" directed by Zhang Yimou and started the successful cooperation with Taiwan. The integration of superior resources of BSAM injected vitality and vigor to Beijing Artists Management Corp., Ltd. In addition, the joining of Bei Ao to BSAM was also supported by overall fast green channels such as project financing, capital investment and capital operation. At the news conference, the signing ceremony of financial credit with Bank of Beijing amounting to 1 billion Yuan was held.

As a modern enterprise specialized in state-owned assets operation and capital operation, BSAM has its major investment fields: modern financial sector with high quality assets as the core such as Bank of Beijing, Beijing Rural Commercial Bank, Beijing International Trust, China Beijing Equity Exchange; modern manufacturing and urban infrastructure sectors with modern automobiles, SMIC, BOE and MTR as the core; social cause sector with Beijing Bei Ao Group, the National Stadium, National Swimming Center and others as the core. The cultural and creative industries sector has played a special and important position in the strategic objectives of BSAM.

Li Aiqing said that the cultural and creative industries need a long cultivation process, especially on the important fields and important projects. To take the lead in the industries needs the bold pioneering and investment. Therefore, BSAM headquarters has always firmly and promptly support the cultural and creative industries and important projects that can lead the market and create the brands in BSAM’s culture and sports industrial chain.

On January 18, 2011, Beijing Bei Ao Group was formally established, "Quality Management System Certification" issued by the China Quality Certification Center has hung in Bei Ao, with a view to comprehensively developing and sorting the quality management system of Bei Ao.

Li Qin, General Manager of Bei Ao said that “the culture and sports industries require the continual innovations on talents and the governance norms and standards of companies.” The quality management system not only encourages the cultural innovations, but also controls the business risks and quality.

In 2010, Bei Ao people successfully completed the tasks of the "Eleventh Five-Year Plan" development; and in 2011, Bei Ao people are pleased to start the new journey for the “Twelfth Five-Year Plan". New Bei Ao is creating a new atmosphere to greet a new flourish of China’s cultural and creative industries.

(Source: Beijing Daily)

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