As a Visual Feast, “The Bird’s Nest ? Attraction” Staged the Hundredth Commemorative Performance
On July 9, a large-scale audio-visual feast “The Bird’s Nest • Attraction” staged its hundredth commemorative performance in the Water Cube. Li Aiqing (Chairman of BSAM), Cai Suping (Deputy General Manager of Beijing Automotive Group), Wu Xiaonan (Vice President of BSAM and General Manager of The National Stadium Co., Ltd), Wang Liping (famous composer), Bian Liunian (Music Director of previous performances) and Lu Jiankang (Chief Director of 2013 Bird’s Nest Performance Season and Artistic Advisor to 2015’ Water Cube Edition), Jia Ding (famous director) and other guests attended. Tan Jing (feminine lead in Performance Season I and famous vocalist), Duo Liang (popular singer in The Voice of China) and other performers at all ages co-starred in the hundredth commemorative performance.
In order to enhance the brand influence and explore and innovate publicity channels, LeTV made the exclusive live broadcast for this performance so that users could simultaneously watch this performance via TV, PC and mobile terminal. About 30 media, including CCTV, BTV, Beijing Daily, Beijing Star Daily, yule.sohu.com, IQIYI and www.cntv.cn, made news report on this performance. This performance greeted 1,853 audiences at home and abroad. This performance saw attendance rate as high as 102.89%, which set a record high of attendance rate during this performance season.
(Contributed by the National Stadium)